CRUST CTRL
STATUS: PRE-LAUNCH
EXPLORE A PARTNERSHIP
DETROIT PIZZA × DRINK LAB

CRUST
CTRL

The roadside food stop, reimagined. Detroit-style pizza, made-to-order drinks and app-powered personalisation in one compact, high-energy roadside concept.

FIRST POD
M4 CORRIDOR · 2026
CRUST CTRL hero visual
THE LINEUP · 5 PIZZAS · INFINITE MIXES
CRUST CTRL app — bay assignment screen
BAY 04 · ORDER READY
CTRL BAYCTRL LABCTRL MIXCTRL DROPCTRL PICKUPCTRL REWARDSYOUR MIXYOUR RULES
CTRL BAYCTRL LABCTRL MIXCTRL DROPCTRL PICKUPCTRL REWARDSYOUR MIXYOUR RULES
01 / THE MODEL

MORE THAN ANOTHER
FOOD CONCESSION.

Drinks create the everyday habit. Pizza builds the occasion. Technology makes every order faster, more personal and easier to repeat.

Designed around collection rather than dining. No oversized restaurant. No complicated menu. No cars lingering around tables — just great products and a carefully designed collection experience that keeps customers moving.

CRUST CTRL pod exterior or full product spread
ONE POD · FOUR ENGINES
01
DRINKS
Create frequency. Three or four visits a week — coffee, energy, refreshers.
02
PIZZA
Creates basket value. A £4.50 drink run becomes a £10–£15 transaction.
03
TECH
Convenience and personalisation. Order, name it, save it, reorder it.
04
THE POD
All-electric, relocatable, 250–500 sq ft. The property advantage.
THE MODEL COMBINES
01A bold, recognisable roadside brand
02A compact and relocatable operating format
03A small, highly controlled food menu
04Beverage-led repeat purchasing
05Mobile ordering, loyalty and personalisation
06Fast collection with minimal impact on site operations
02 / THE DRINK LAB

DRINKS BECOME
IDENTITIES.

Flavours, sweetness, milk, caffeine, energy, syrups, toppings, ice. Build it once, name it, and it's yours forever. Someone else can order it too.

COFFEEICED COFFEEENERGYREFRESHERSZERO SUGARCAFFEINE-FREESEASONAL
Three signature CRUST CTRL drinks
ELECTRIC LEMONADEBERRY PUNCHTROPICAL CHARGE
SAVED MIX · #00417
THE NIGHT SHIFT
ENERGY · MANGO · LIME · ZERO SUGAR
SWEETNESS50%
CAFFEINE180MG
ICEHEAVY
Next time, you just say: “Give me the Night Shift.”
THE NIGHT SHIFTMIDNIGHT SLOUGHDOUBLE SHIFTHEATHROW HAZEPINK RUNWAYM4 MANGOZERO O'CLOCKWASH BAY COOLER
THE NIGHT SHIFTMIDNIGHT SLOUGHDOUBLE SHIFTHEATHROW HAZEPINK RUNWAYM4 MANGOZERO O'CLOCKWASH BAY COOLER
Detroit-style pizza slice with crisp cheese edge
CRISP CHEESE EDGE · PAR-BAKED BASE
03 / THE FOOD

FIVE PIZZAS.
THREE MINUTES.

Thick, airy base. Crisp cheese edge. Bold toppings. Rectangular. Bases arrive par-baked — we top, finish and dispatch. Not 25 pizzas. Never 25 pizzas.

CTRL PEPPERONI£6.95
HOT HONEY£7.50
FOUR CHEESE£6.50
BBQ CHICKEN£7.50
GARDEN CTRL£6.50
CTRL SPECIALROTATING
04 / CTRL BAYS

NO QUEUE. NO DINING ROOM.
NO DRIVE-THROUGH LINE.

You wait wherever suits. The app assigns a bay when your order is ready. Total dwell time: minutes.

11:42
ORDER
Saved mix appears. Add a Detroit. Two taps.
11:43
READY IN 4
Fires to the pod as you drive.
11:46
I'M HERE
Arrival detected on the forecourt.
11:47
CTRL BAY 2
Handed through the window. Gone.
CRUST CTRL app screens — order, ready, bay assignment
CTRL APP · BAY ASSIGNMENT
GROUP CTRL
SEAT 1 — CTRL PEPPERONI
SEAT 2 — HOT HONEY
SEAT 3 — FOUR CHEESE
SEAT 4 — BBQ CHICKEN
Packaging says whose is whose. Same for every drink.
ORDER WHILE YOU WASH
A car wash creates forced dwell time — 5 to 15 minutes already spent sitting still. Scan, order, collect at the exit.
05 / FOR SITE OWNERS & OPERATORS

COULD CRUST CTRL WORK AT YOUR LOCATION?

We are beginning conversations with selected site owners, forecourt operators, car-wash businesses, developers and multi-site partners about launch locations and future partnerships. This is not a request for a traditional lease.

We are interested in flexible opportunities where CRUST CTRL can complement an existing destination, activate suitable space and create measurable incremental value for both parties. Safety, vehicle movement and the performance of the existing site come first.

EXPLORE A PARTNERSHIPDOWNLOAD THE CONCEPT OVERVIEW
CRUST CTRL pod on a forecourt or car wash
Every location is different — so the concept adapts around existing traffic flows, access requirements and customer behaviour. The objective is to add a revenue-producing customer experience, not disrupt what already works.
SITE TYPES
Fuel forecourts
Car washes
EV charging hubs
Roadside retail
Vehicle-service centres
Unused parking
POSSIBLE FORMATS
Modular roadside pods
Forecourt concessions
Car-wash collection points
EV charging destinations
Compact drive-through
Order & collection bays
FIRST CORRIDOR
West London
Heathrow
Slough
Berkshire
Reading
M4
DEAL SHAPES
Licence
Turnover share
Concession
Rent + revenue share
Multi-site operator
FOOTPRINT
250–500
SQ FT · ALL ELECTRIC · RELOCATABLE
06 / PARTNERSHIP ENQUIRY

EXPLORE A CRUST CTRL PARTNERSHIP.

Tell us about your business or location. This is an initial, no-obligation conversation to understand whether there could be a commercial and operational fit.

Potential partner site or forecourt aerial
07 / WHAT WE ARE NOT
A NORMAL PIZZA TAKEAWAY
A 40-ITEM MENU
A £500K NOVELTY DRIVE-THROUGH
AN APP COMPANY PLAYING RESTAURANT
A CONCEPT BUILT ON HYPE
ANYTHING THAT BLOCKS A FORECOURT
The mission isn't a hundred restaurants. It's one very small pod proving repeat drink demand, fast pizza and excellent economics — then doing it again.